Migrationx website design
Migrationx site creation
Team: Myself, Alyssa F, Rhea S
My Role: UX Designer
Tools: Figma
Client: Velawcity
Timeline: 1 week sprint 6/13/2022-6/20/2022
Velawcity reached out to our team to design their newest vertical, migrationx. Velawcity is a Legal Advertising Network providing case acquisition and administration services to law firms nationwide for mass tort, class action and mass arbitration lawsuits. With more than 10 years of experience, Velawcity is the premier solution to sourcing cases.
Tens of thousands of people apply for spousal visas and fiancé visas each year. The process is lengthy, expensive, and confusing. How might we make the process more user friendly and less confusing?
Our audience consists of those who are wanting to enter and stay in the United States legally via a Green Card Marriage visa or a K-1 Visa and their respective partners.
We have built a high fidelity prototype for 2 pages of the website. We were given a brand kit and despite our push for a mobile first design, the client wanted us to focus on the desktop site in this one week sprint.
To gain some key insights and further flesh out Rhea was able to interview a couple actively going through the marriage green card visa process and find out some pain points.
Rhea who was the primary researcher put together a fantastic competitive analysis and I headed up the visuals on it. We wanted to make this an easy to read and understandable infographic.
We formed some personas from the interview and research. We were able to come up with one for each type of visa.
We will answer these questions as we go along and more but for now let's start with our user stories and flow.
For this 7 day design sprint the final deliverable for our client was a user tested high fidelity prototype. Alyssa with the use of my wireframes focused on the visuals and branding. Below is the prototype that we used and will be building on now that we have tested it. Feel free to click through.
A link to the full script and responses can be seen here: User Testing Report.
This was a challenging project, not only due to the 7 day time crunch but also because it was not a topic I really knew anything about. It was also my first team project which pushed me to learn, and remain low ego throughout the process. My communication skills and teamwork are stronger than ever now. I am extremely proud of the product we created in a short time, and the client loved it. What I would like to revisit in future are the key insights from our testing, unfortunately with the limited time and team schedules we were not able to make the changes to the final prototype prior to the presentation.
